june0305-demo-p5

Recall what we’re trying to solve:

What we gain from Instagram:

💖 Sense of community

💖 A way to stay connected

💖 Journaling & stationery news,

products, ideas, inspiration

💖 Engaging visual content

Problems with Instagram:

📱 Inspiration you never revisit

📱 TOO MUCH CONTENT, feel behind

📱 Feeling inadequate

📱 Need a “following” to be seen

📱 On your phone when you wanna

be in your journal

📱 TOO MUCH CONTENT →

✅ Pouch is curated & can be read in a sitting

📱 Inspiration you never revisit →

✅ 1 issue per year; only 21 layouts

📱 Feeling inadequate (“I could never do that”) →

✅ Explanations of how to do this yourself

📱 Need a “following” to be seen

✅ Can publish those without an online presence

(no one sees your journal and believes you’re lazy, Dawn! 😆)

📱 On your phone when you wanna be in your journal

✅ When you’re reading Pouch, you’re offline

✅ Pouch is easier to put down than your phone →

That’s a GOOD thing!

Those were some fixes to the problems of Instagram;

What about maintaining the good parts of Instagram?