june0305-demo-p6

What we gain from Instagram:

💖 Sense of community

💖 A way to stay connected

💖 Journaling & stationery news,

products, ideas, inspiration

💖 Engaging visual content

Somewhat inherent

in a magazine

NOT inherent

in a magazine

Many magazines have REALLY COOL COVERS

...but then you open them and it’s this:

(there’s a time and place for this!!)

(sorry to the new yorker, not trying to put you down)

Reading columns of text

sometimes feels like

eating vegetables

(“I should do it...”)

But Instagram is

like eating candy

(“OOH I want it

OOH I want more

aahh I’ve had too much I feel gross now”)

I designed Pouch

to feel like

a candy store

A candy-store-ish magazine:

🍭 COLORFUL

🍭 Visual exciting

🍭 Packed full of goodies

🍭 A zillion fonts

🍭 No grid 😎

🍭 Not for everyone!! Esp if

you love minimalism lol

But like candy,

it is beloved

by many.

💖